About us

It all started back in 2017 when we decided to start a YouTube channel “L.O.A.D. Vlogs” to showcase the “behind the scenes” lives of ballroom dancers; sharing our journey and experiences. About 2 years later, we got an idea to create our own clothing line, which values the importance of a dancer’s style.

When you look good you feel good; when you feel good you practice good. Good practice is a key to success. What you wear is a message to others and to yourself about who you are. What you wear directly influences your thoughts and behaviors, as well as impacts how others perceive your personality and actions.

Our clothing concept is to merge Dancewear outfits with the everyday life look, while keeping the class and casual. Through the versatility of our styles you will be able to find those pieces that will eventually become an essential part in your daily wardrobe. Reinventing dance style with a signature and creating charisma every dancer needs is our main mission.